If you want makeup that’s going to look as excellent on your Instagram as it does on your face, Hourglass Cosmetics is a first stop. Between its OG marbled, impossible-to-mess-up powders, its velvet-end foundation stick, and the primer that convinces people primers are worthwhile, the brand has always been a solid choice when you want to invest. The twist? A hefty amount of the brand’s products are already vegan, and it’s making going fully cruelty-free a priority. To celebrate World Vegan Day (today), the brand just announced that by 2020, every single one of its products will be entirely vegan.
What does this mean for your favorite formulas? Similar to a vegan diet, anything that’s an animal by-product is off the table. So for beauty brands that means eliminating the use of common ingredients like beeswax (often used in lip balms) and Carmine, a dye made from beetles’ wings. (Yes, that’s a common additive, look on the back of your makeup packaging for CI 75470 to find out if your favorite brands are using it.)
But since a handful of Hourglass’s classics are already vegan, it likely means only a few products will be getting an update. We did some digging, and the following products aren’t listed as vegan, so they’ll likely be up for reformulation: the Femme Rouge Velvet Crème Lipstick, Girl Lip Stylo, Ambient Strobe Lighting Powder, Ambient Strobe Lighting Blush, Panoramic Long Wear Lip Liner, Hidden Corrective Concealer, Film Noir Full Spectrum Mascara, Modernist Eyeshadow Palette, and Gel Eye Liners. That said, it’s pretty safe to assume the brand’s not going to release anything less than the quality it’s known for, so the vegan replacements will surely be just as excellent.
On top of that news, in a second twist, the brand is dipping its toe in vegan and cruelty-free fashion. Its celebrating its commitment with a vegan leather makeup clutch, and 100 percent of its profits will go to the Nonhuman Rights Project. We can’t say we saw this coming, but it’s really incredibly chic (right in line with the Hourglass brand). Not mad about it.
–28 Cruelty-Free Beauty Brands You Need to Know
–Kat Von D Beauty Is Going Completely Vegan
–Orly’s New Nail Polish Collab With ‘Muslim Girl’ Is Completely Halal-Friendly
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